“ 10 years ago I was asked to direct a television commercial for Waitrose. I had never directed one before. Along with Ken Hoggins and Jeremy Carr (MCBD) we devised a vehicle for Heston Blumenthal and Delia Smith to engage the nation - creating commercials for Waitrose Lamb, Rhubarb and many dozens more.
We worked to deliver weekly ads to help get the U.K cooking, boosting Waitrose sales above £5 billion for the first time ever. They were the best fun to make and pulled together some of the most creative people on the planet.
This is my ten year tribute to Waitrose’s Heston and Delia campaign. Work that launched my commercials directing career and taught me how to make an Apple Crumble and Raspberry Pavlova like no other. "
| Client: Agency: Production Company: Producers: | Waitrose MCBD P for Production Sallyann Houghton Jason Underhill |
Articles:
Campaign, 03 March 2010
The Telegraph, 27 March 2010
The Guardian, 03 March 2010
Campaign, 16 September 2010
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